Head of Sales

Bio Concepts – Orthoplex

Bio Concepts is a proudly Australian-owned company, led by Dr Michael Osiecki, with more than 40 years of industry leadership. Under our flagship brand Orthoplex, we are recognised for setting the standard in practitioner education and delivering premium, practitioner-only nutritional supplements.

We are seeking a dynamic and commercially astute Head of Sales to lead our national sales strategy, inspire high-performing teams, and drive sustainable growth across existing and new markets.

This is a senior leadership full-time role based in Brisbane where you’ll combine strategic thinking with hands-on execution, managing key relationships, leading a national sales team, and shaping the future of our organisation in a rapidly evolving healthcare landscape.

About the Role

Reporting to the General Manager, the Head of Sales is responsible for building, managing and motivating a high-performing sales team, whilst developing and executing comprehensive sales strategies to achieve ambitious revenue targets and expand our market presence. This role is pivotal to the organisation's growth trajectory and will have a direct impact on the company's commercial success and strategic objectives.

You’ll lead a team of Regional and State Managers, oversee key distributor and customer relationships, and ensure consistent national execution of sales strategy across all channels.

 Key responsibilities

1. Develop and implement strategic sales plans and initiatives to drive revenue growth and market penetration

2. Lead, recruit, train and manage the sales team to ensure performance excellence and achievement of sales targets

3. Establish and maintain key customer relationships, identifying new business opportunities and partnerships

4. Set and monitor sales performance metrics, KPIs and forecasting to ensure accountability and transparency

5. Collaborate with marketing, operations and senior management to align sales strategies with broader business objectives

6. Conduct market analysis and competitive research to identify emerging opportunities and threats

7. Manage sales budgets and resource allocation to optimise return on investment

8. Provide coaching, mentoring and ongoing development support to sales team members

9. Represent the company at industry events, trade shows and customer meetings to strengthen market positioning

10. Report on sales performance and provide strategic recommendations to senior leadership

What we're looking for

• A strategic and results-focused sales leader with 8–10 years of experience leading teams and driving revenue growth, preferably within the Complementary Medicines industry

• Demonstrated success in developing and executing effective sales strategies in a competitive environment

• Strong track record of building and leading high-performing teams, with excellent people management and coaching capabilities

• Exceptional communication, negotiation and interpersonal skills with the ability to influence at all levels

• Commercial acumen with a clear understanding of sales processes, customer acquisition and retention strategies

• Proficiency in CRM systems and sales analytics tools to drive data-informed decision making

• Ability to work strategically whilst maintaining hands-on involvement in key accounts and opportunities

• Strong business development and relationship-building skills with experience in account management

• Tertiary qualifications in Business and/or a degree qualified Practitioner would be highly regarded.

• Excellent organisational, analytical and problem-solving abilities

What’s on offer

• Senior leadership role with national and some international impact

• Opportunity to shape strategy and influence business direction

• Collaborative, values-driven culture

• Career growth within an innovative healthcare organisation

How to apply

If you are an accomplished sales leader ready to take on this exciting challenge, we would love to hear from you. Please submit your resume, cover letter and any relevant supporting documentation. Apply now to be considered for this outstanding opportunity to join Bio Concepts.