Digital Marketing Specialist

We are seeking a results driven Digital Marketing Specialist to join our growing team. This is an exciting opportunity for a motivated marketing professional who can develop and execute digital marketing strategies that increase brand awareness, generate qualified leads, improve website performance, and drive business growth.

The successful candidate will have a strong understanding of Al integrations when using digital marketing channels, SEO, website optimisation, content creation, and social media marketing. This isn’t a set and forget role we are looking for a long term team member.

Key Responsibilities

Develop and implement digital marketing strategies aligned with business objectives.

Manage and optimise SEO campaigns to improve search engine rankings and organic traffic.

Maintain and enhance company website, ensuring it is up to date, user friendly, and conversion focused.

Generate high quality leads through digital marketing campaigns and marketing automation.

Build brand awareness and strengthen our online presence across multiple channels.

Create, manage, and schedule engaging content for social media platforms including Facebook, Instagram, LinkedIn, and YouTube.

Plan, execute, and monitor paid advertising campaigns across Google Ads and social media platforms.

Analyse website, campaign, and social media performance using analytics tools and provide actionable insights.

Manage email marketing campaigns and customer communications.

Collaborate with internal teams to create marketing materials and promotional campaigns.

Stay up to date with industry trends, digital marketing tools, and best practices.

At leat 1 year experience in digital marketing, complemented by a strong portfolio of successful campaigns and the ability to achieve measurable performance outcomes across all channels. Applicants with extensive experience will be highly regarded.

Demonstrated experience using AI tools technologies to drive business growth, increase leads, improve customer acquisition, and optimize marketing performance.

Strong knowledge of SEO, keyword research, and website optimisation.

Experience managing websites, including content updates and performance improvements.

Demonstrated success generating leads through digital marketing campaigns.

Experience managing social media accounts and creating engaging content.

Knowledge of Google Analytics, Google Search Console, and Google Ads.

Strong written and verbal communication skills.

Excellent organisational skills and attention to detail.

Ability to work independently and manage multiple projects.

Desirable

Experience with WordPress and Woo commerce

Graphic design skills using Canva, Adobe Creative Suite, or similar tools.

Experience with CRM and marketing automation platforms.

Video content creation and editing experience.

What We Offer

This is a full-time position with quarterly performance reviews to ensure ongoing employment.

Opportunity to make a real impact on business growth.

Supportive and collaborative team environment.

This is an in-house role only