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Retail Area Manager - QLD

miniso

Retail & Consumer Products

Posted 17/06/2026
Closed 01/07/2026

QR Code

Brisbane Airport, 4008, Brisbane, Queensland

Full time

Not specified

About Miniso:

MINISO is a leading retailer and variety store chain specializing in household and consumer goods, including cosmetics, stationery, toys, and kitchenware. With a global presence, we are committed to providing our customers with high-quality products at affordable prices. The brand is known for its innovative approach, combining "extreme affordability" with "interest-based consumption" through collaborations, trendy designs, and cutting-edge technology. Today, MINISO operates over 8,000 stores in 110+ countries, bringing joy and high-quality life experiences to consumers globally.

About the Role
We are seeking a dynamic and results-driven Area Manager to lead and oversee the operations of our retail stores. This is a hands-on role that is pivotal in driving store performance, improving cost efficiency, and ensuring that store presentation and service standards align with Miniso’s management expectations. The ideal candidate will have a strong background in retail management, exceptional leadership skills, and the ability to adapt to overseas market challenges.

Key Responsibilities:

1. Store Operations Management:

  • Supervise and support the operations of multiple stores, ensuring compliance with company standards and policies.

  • Conduct regular store visits to monitor performance, assess operational standards, and provide feedback to store managers.

2. Sales and Profitability:

  • Develop and implement strategies to achieve sales, profitability, and performance targets for all stores in the area.

  • Analyze sales data and market trends to identify opportunities for growth and improvement.

3. Team Leadership and Development:

  • Recruit, train, and mentor store managers, fostering a high-performance culture and promoting professional growth.

  • Conduct performance reviews and provide coaching and support to help store teams meet their goals.

4. Customer Experience:

  • Ensure all stores deliver an exceptional customer experience, aligning with Miniso’s service standards.

  • Handle escalated customer inquiries and resolve issues efficiently.

5. Visual Merchandising and Marketing:

  • Oversee store presentation and visual merchandising standards, ensuring consistency across all locations.

  • Coordinate with the marketing team to implement in-store promotions and campaigns.

6. Compliance and Operational Efficiency:

  • Ensure all stores comply with company policies, procedures, and legal requirements, including health and safety regulations.

  • Optimize store operations by managing inventory, stock levels, and operational costs.

7. New Store Openings:

  • Plan and manage the opening of new stores, including recruitment, training, and initial operations setup.

  • Support the development of strategies for new market entries and store expansion.

Qualifications:

  1. A minimum of 2 years’ proven experience in a similar role as a Retail Area Manager or in retail operations leadership.

  2. Strong leadership and team management skills, with the ability to motivate and develop store teams.

  3. Hands-on and self-motivated, with a strong passion for the retail industry, a results-oriented mindset, and a commitment to achieving targets.

  4. Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

  5. Keen awareness of market changes and the ability to adapt swiftly.

  6. Full availability and flexibility to travel across NSW, ACT, QLD and WA.

What We Offer:

  • Opportunities for career growth within a global brand.

  • A dynamic and supportive work environment.

  • Staff discounts on Miniso products.

  • Employee Assistance Program (EAP): Associate and Family access to our Employee Assistance Program, to support healthy living.

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